[Comswg] MarCom/Brand discussion points

[Shay Seager]

I like the wiki - I think it is really user friendly and has all the features we need - but it would be good to get feedback from the working group leads so we know what their requirements are for their pages.
I think the most responses we got on the call were for green - now we just need to decide what shade so let's send out 3 green shades and get a vote back on that.

Action items for the group:
-working group leads - send in requirements for group wiki page
-Board vote on what shade of green we will use for the logo

On Dec 9, 2010, at 11:48 AM, Jay Schwerin wrote:

> Hi All,
> 
> Here are some thoughts/questions on some of the current marcom/brand
> issues. Hopefully this helps the conversation along.
> 
> Jay
> 
> 
> Color Choice
> I apologize this has bee more complicated than it should be. Looking
> at palettes might be causing unneccessary confusion. The goal should
> probably be to determine what color is OpenSFS? (e.g. IBM is blue,
> Oracle is red, Symantec is yellow). Recommendation: Shay and I should
> pick three colors and send out for discussion.
> 
> 
> Draft Wiki
> Do we think this has all the features needed?
> https://sites.google.com/site/opensfsdraftwiki/
> 
> 
> Site Changes for OpenSFS.org
> 
> Thoughts on quick fixes to the site that seem like they could improve
> the appearance immediately:
> 
> Limit Top Nav Bar to only a few high level options, keeping it to one line. e.g.
> 
>> Home
>> Organization
>> Participation (maybe shorten to "Join")
>> Groups
>> News
>> Resources
> 
> - Re-org the right hand column and add links in these sections.
> - Add company logos in an animated gif or flash item on Home or
> Participation page.
> - Sprinkle some of the tradeshow graphics around the site.
> 
> Each of these tasks can be done in short order, if the look still
> isn't professional enough we can look into updating the template or a
> complete site redesign.
> 
> 
> 
> -- 
> Jay Schwerin
> 650-440-0522
> jay at schwerno.com
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